This abstract provides a concise overview of the influence of Information Technology (IT) innovation on the effectiveness of logistics and supply chain management. In an era characterized by digital transformation, IT innovations have significantly reshaped the landscape of supply chain operations. This abstract highlights the key findings and insights discussed in the comprehensive analysis.Information Technology innovations have brought about profound changes in logistics and supply chain management. These changes are most notable in terms of efficiency, visibility, flexibility, and overall performance. Automation and real-time tracking have streamlined processes, enhancing efficiency. Data analytics and blockchain technology have improved visibility into the supply chain, allowing for better decision-making and trust between stakeholders. Cloud computing and collaborative platforms have made supply chains more flexible and responsive. Optimized inventory management, lead time reduction, and cost-saving measures have been achieved through the adoption of IT innovations. Additionally, IT plays a crucial role in risk mitigation and improving customer satisfaction.