This paper examines the effects of political advertising on voter perceptions and choices, highlighting how these campaigns shape electoral outcomes. Political advertising, encompassing traditional media like television and print, as well as digital and social platforms, plays a crucial role in influencing public opinion and voter behavior. The study explores key mechanisms such as issue framing, candidate image crafting, and emotional appeals that political ads employ to impact voters. Through strategic presentation of issues and selective messaging, political advertising can significantly shape voter perceptions, often reinforcing existing biases or persuading undecided voters. Positive ads typically enhance a candidate's image, while negative ads aim to discredit opponents, contributing to a polarized political environment. The use of emotional appeals, such as fear, hope, and pride, connects with voters on a personal level, further swaying their choices. Additionally, the rise of digital advertising and microtargeting allows campaigns to reach specific voter demographics with tailored messages, increasing the precision and effectiveness of political ads.