IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

Sustainable Agricultural Commerce: Insights from Gauribidanur Taluk

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Madhusudhana Reddy DN

Abstract

The integration of digital payment systems has revolutionized the financial ecosystem, significantly impacting the way small and medium enterprises (SMEs) operate in semi-urban and rural areas. In Gauribidanur Taluk, where traditional cash-based transactions have long dominated, the adoption of digital payments is emerging as a game-changer for business efficiency and growth. This study examines the role of digital payment systems in enhancing operational capabilities, improving customer experience, and fostering financial inclusion for SMEs in Gauribidanur. The findings underscore the transformative potential of digital payments in overcoming traditional barriers while highlighting persistent challenges such as digital illiteracy and infrastructure deficits. The research contributes to the discourse on digitalization by providing actionable insights for policymakers, financial institutions, and SMEs to strengthen the digital payment ecosystem in rural regions.

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