IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

Promotional Efforts by Government and Impact on Purchase Intention of Ayurvedic Products

Main Article Content

Prem Chandra Choudhary,Dr. Nitin Zaware

Abstract

The increasing global shift toward natural and holistic wellness solutions has significantly boosted the demand for Ayurvedic products. Governmental interventions play a crucial role in influencing consumer behavior and enhancing purchase intentions through strategic promotional efforts

Article Details