Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
Food industry plays a big role in any society and it’s development. May it be a hotel, restaurant, café, stall, food joint or any other outlet, any form of food outlet gets crowded with people when it comes with a unique taste, ambiance and quality of service. Food industry always imparts an experience. May it be a Five Star/Seven Star hotel or a bakery or a savory or a café or a stall or a food joint people like to taste different types of food and having enjoyment is a common intention and liking of people of every age group. In food industry the restaurant or café or hotel calls for heavy investments in terms of the rent, infrastructure, staff, utilities and amenities however the stall owners who are having their food stalls on the road or footpaths will calls for less investment as compared to the big hotels or restaurants. If they serve good food and taste people would like to visit those places and have the food tasted and enjoyed. So though the investment is on lower side, the margins and overall sale counter will also be limited as compared to the hotels or cafes. But these stall will have less operating costs as well. They don’t need much of skilled manpower in terms of staff (one or two skilled people will be sufficient) However the Micro Food industries like road side stalls will always have a limited customer base because not many people will accommodate that as they prefer luxury over taste, they prefer amenities and ambiance and service experience above the quick serving etc. So the counter sell will be limited and the target audience will also be limited. The research aimed at study of Social Media Marketing and Food Blogging Strategies for Micro Industries in Food Sector in Pune City and suggest some ways to improve the counter sell. The social media influencers, food bloggers, websites, paid reviews can be of great help to these people.