The people aware about the Life insurance since long time. But the level of awareness towards the aim of insurance is negligible. The study tries to understand the awareness of the people towards the base of life insurance products and use of that product. Primary research was conducted to find out the level of awareness among the policy holders across demographic profiles and about the level awareness towards life insurance policies prevailing in the Indian market. The study totally concentrates on the individual behavior, attitudes and also crating the awareness regarding their contribution on Indian insurance sector.