The initiatives of sustainability are introduced in the food processing industry to protect the planet by involving people in making a profit for the sustainability of the planet and mankind. These initiatives have to be integrated with the marketing strategies with a practical perspective, especially in food and beverage selling outlets in Bangalore. The main objectives of the study are to find out the impact of sustainable marketing strategies on the sales performance of organized food and beverage outlets in Bangalore. There are more than 1330 organized food and beverage selling outlets. There were 321 organized food and beverage selling outlets selected for the survey purpose as per the convenience of the researcher. All the 321 outlets were targeted to collect the data during the survey, which shows the response rate is 100%. It is found that the unique contribution of the variables of sustainable marketing strategies such as social responsibility, protecting the planet, advancing toward sustainable marketing orientation, promoting clean technology, sustainable brand positioning, online ordering and delivery, Ambiance and interior design, name & logo of brand, Unique selling proposition, having the goal of zero environmental impact, recycling of plastic and waste materials Social responsibility is influencing the sales performance of organized food and beverage selling outlets in Bangalore.