In an agrarian economy, upliftment of rural economy depends on the growth of high income generating farming activities. The rural workforce is traditionally known to be skilled in agricultural activities; their economic fortune is essentially associated with modernisation and commercialisation of agricultural and allied agricultural efforts. The majority of the indigenous population in Goalpara district is tribal who had long been practised self-sustaining agricultural activities with limited exposure to market economy. The concept of market oriented agricultural production was introduced to the district mostly by the huge influx of agricultural Muslim immigrants since the early part of the last century. These immigrants who are at present 54.09% of the total population of the district, introduced commercialisation of agriculture and also agricultural marketing system for their economic survival.