Gender plays a crucial role in determining access to resources, decision-making authority, and participation in agricultural activities in rural India. Eastern Uttar Pradesh, characterized by its deeply rooted patriarchal norms, presents unique challenges and opportunities for gender sensitization. This study explores the perceptions, barriers, and strategies for promoting gender equality in agricultural communities. A mixed-methods approach was employed, incorporating survey data from 400 respondents and focus group discussions in six districts. The findings reveal systemic gender disparities in land ownership, labor contributions, and access to training and resources. The paper concludes with actionable recommendations to foster gender equity and empower women farmers.