This research paper explores how globalization has transformed consumer preferences across the globe. It examines the interplay between cultural influences, technological advancements, and economic factors that shape consumer behavior. The study underscores the significance of understanding these dynamics, as globalization creates both opportunities and challenges for businesses. By analyzing various case studies and existing literature, the research highlights emerging trends in consumer preferences, such as the shift toward sustainable products and the impact of digital marketing. The findings provide critical insights for businesses and policymakers aiming to navigate the complexities of a globalized market effectively.