Non-Banking Financial Companies (NBFCs) are financial institutions that offer various banking services without holding a banking license. Governed primarily by the Reserve Bank of India (RBI), these entities play a pivotal role in the Indian financial ecosystem by bridging the gap between formal banking institutions and individuals or businesses with limited access to traditional banking. The key difference between NBFCs and banks lies in their operational scope and regulatory frameworks. NBFCs cater to niche markets and provide tailored financial solutions that are often more flexible than traditional banking products. They focus on diverse segments, including retail customers, small and medium enterprises (SMEs), and underserved sectors, contributing significantly to financial inclusion and economic development. The important objective this study is to analyze the customer preference towards NBFCs in Kanniyakumari district. The study is confined with both primary and secondary data. The primary data is collected through a well-structured interview schedule and the secondary data have been mainly collected from the books, journals, magazines, and also from the internet. In order to analyze the customer preference towards NBFCs in Kanniyakumari district 30 NBFC customers or were randomly selected as samples using convenient sampling method. The collected data were analyzed with the help of various statistical measures such as Percentage and Garrett Ranking Technique.