This study aims to provide a comprehensive comparison between traditional and digital marketing strategies, analyzing their effectiveness, strengths, and limitations in the context of modern business practices. Traditional marketing, which includes print media, television, radio, and direct mail, has long been the cornerstone of advertising strategies. Its broad reach, established credibility, and tangible presence in the consumer's environment have contributed to its enduring relevance. However, traditional marketing often comes with high costs, limited measurement of campaign success, and reduced interactivity with the target audience. In contrast, digital marketing, leveraging platforms such as social media, search engines, email, and content marketing, has rapidly gained prominence due to its ability to offer targeted, cost-effective, and measurable campaigns. Digital marketing allows businesses to engage directly with consumers, offering real-time feedback and interaction. It is highly adaptable, offering granular insights into campaign performance and consumer behavior, which traditional marketing struggles to provide.