IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

PREDICTING CUSTOMER SUBSCRIPTION TO TERM DEPOSITS USING MACHINE LEARNING: A RANDOM FOREST APPROACH

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Dr.Naresh Dembla, Ravindra Yadav

Abstract

a machine learning-based predictive model to identify the likelihood of customer subscription to term deposits based on demographic, financial, and campaign data. Using a Random Forest Classifier, the model achieved an accuracy of 91% and a ROC-AUC score of 0.94. The methodology incorporates comprehensive data preprocessing, feature engineering, and model evaluation to ensure robust predictions. The insights derived can assist banks in optimizing marketing strategies and resource allocation.

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