This study investigates the impact of Pricing Strategies (PS), Perceived Product Quality (PPQ), and Information Acquisition (IA) on Consumer Purchasing Decisions (CPD). Utilizing regression analysis, the findings reveal that pricing strategies significantly influence consumer behavior, highlighting their critical role in enhancing purchasing intent. Perceived product quality and information acquisition also contribute positively to CPD, although to a lesser extent. These results underscore the importance of understanding consumer motivations and preferences in a competitive marketplace. Future research could expand on these findings by exploring additional demographic factors and the influence of digital marketing strategies. The implications of this study provide valuable insights for businesses seeking to optimize their marketing strategies and improve consumer engagement in a rapidly evolving economic landscape.