Looking at the impact of society on the environment, and as we write this document with the aftermath of the COVID-19 crisis in mind, scenes of consumers hoarding products, we wonder what truly fosters people to buy responsibly. An initial examination of the literature revealed that few studies have addressed this topic, which opens the door to the establishment of new research lines. Furthermore, past literature results are scattered, and complete synthesis of all previous academic research is necessary. To address the proposed research issue, we performed a systematic literature review (SLR) using the bibliometric approach as a computational tool on a corpus of 203 publications on responsible consumption (RC) indexed in the Web of Science (WoS) database from 1995 to 2018. The findings highlight five important themes/areas that encourage consumers to consume responsibly and how they evolve, namely, environmental concern, social concern, ethical concern, economic concern, and CSR. The study concluded by outlining future research directions in the form of thematic propositions, as well as implications for managers and policymakers.