Indian economy mainly revolves around agriculture, animal husbandry, village and cottage industries. Among these, agriculture is the most important of economy growth and development. This seems out of the fact that India is an agricultural economy and it contributes to a large share of national income. At present nearly seventy percent of people earn their livelihood through agricultural and allied activities. The rapid development in agricultural research and technology has led to a substantial increase in the production of agricultural products. Due to this main challenges faced by the Indian farmers are marketing their produce. In general middlemen rather than farmers control the agricultural marketing. Hence, an assurance of remunerative price to the farmers is a prerequisite and it can be given to the farmers by offering them an efficient marketing system. The guiding agricultural marketing system has many defects such as lack of organization among farmers, big chain of middlemen, forced sales, malpractices in the market and inadequate facilities for storing, grading and standardization, multiple charges, lack of market information. In case of small and marginal farmers, these problems form the main bottleneck due to their poor with holding capacity. This paper focus role and significance of agricultural marketing which is important for Indian economy.