IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

Measuring hotel’s perceived service quality using Fuzzy approach

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Vipra Kapoor

Abstract

The paper measures and explores the relationship and the impact of perceived service quality on consumer satisfaction in hotel services. The majority of service quality metrics are expressed in terms of linguistic expressions using a Likert scale. For the present study a 5- 5point Likert scale has been used. Therefore, the uncertainty inherent in subjective assessments is ignored when evaluating client perceptions and expectations regarding service quality using an approach wherein the fuzzy technique was not involved. The study uses surveys to propose a fuzzy SERVQUAL method known as fuzzyqual for dynamically assessing the service quality of a hotel in India. Questionnaires were used to gather data from 191 users of the hotel services. The findings indicate that there are gaps in the expectations and perceptions of services. The study also measures the relative importance of each service attribute by integrating partial correlation with log values analysis.

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