IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

Marketing And Promotion Tools Help To Generate Revenue Of Hotel And Restaurant - A Study Of The Hotels And Restaurants In Delhi

Main Article Content

Ashish Bansal and Dr. Akhilesh Pandey

Abstract

In this era of digitalization of the global platform and increase in the competition in the market, it becomes relevant to use the market and promotion activities in the right way to sustain the market. The hotels and restaurants are also not escaped from it. To attract the customer to choose the right hotel at the destination, a lot of marketing strategies are used whether it can be internet marketing, personalized services, tele-calling, information through broadcast, and other electronic media of marketing. A room sale is not only the revenue point of a hotel it compresses a bundle of packages of services like food, entertainment, shopping arcade, laundry, amusement parks etc. Marketing helps to identify, and increase the trends and areas which need further improvement In this paper the primary data is surveyed in the hotels and restaurants in the Delhi region to gather information about the marketing strategies used in the secondary data, how well they are combatant in today’s marketing scenario to increase the revenue of the hotels and restaurants. It is a study of the tactics and strategies of the marketing given in the secondary data in today’s relevant market.

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