Abstract Artificial Intelligence (AI) has become a game-changing technology in a number of sectors, radically altering how companies function and compete. AI in sales and marketing presents previously unheard-of chances for companies to improve their plans, optimise processes, and attain quantifiable expansion. This study explores how artificial intelligence (AI) may support small and medium-sized businesses (SMEs) and micro, small, and medium-sized enterprises (MSMEs), which are vital engines of economic growth. Since these companies sometimes have limited resources, using effective and cutting-edge technologies like artificial intelligence is not only beneficial but also necessary.