Thus, the present research paper analyses gender portrayal and representation in mass media singled out to comprise television, film, print, and digital media. Therefore, the research focuses on the manner in which gender roles in media, either perpetuate, subvert or redefine societal expectations of gender and their effects. This paper, therefore explores the shifting nature of gender portrayal and the residual imbalances that characterise them with a background review of scholarly articles and case analyses. The results should encourage people to look for better portrayal of female and male characters to fight gender prejudice.