The information-seeking behavior of farmers plays a crucial role in the adoption of innovative agricultural practices and sustainable farming techniques. This study investigates the information-seeking patterns, sources, and preferences of farmers in Eastern Uttar Pradesh, focusing on how these behaviors influence their decision-making processes. The study employs a mixed-methods approach, combining survey data from 300 farmers across four districts with in-depth interviews. Results reveal that informal networks, local markets, and agricultural extension services remain primary sources of information, with ICT tools gaining prominence. The findings highlight significant barriers, including illiteracy, limited access to technology, and gender disparities, which hinder effective information dissemination. The study contributes to a deeper understanding of the challenges and opportunities in agricultural information dissemination, offering actionable recommendations to enhance information accessibility.