IJFANS International Journal of Food and Nutritional Sciences

Volume 14 Issue 5

Investigation of Different Tea spent Waste Variants (Green Tea, Tea Dust, and Tea Granules) on the Growth and Biomass Production of Fenugreek (Trigonella foenum-graecum) for Sustainable Agriculture
Volume 14 | Issue 5

FORMULATION AND EVALUATION OF AN ALOE-BASED HERBAL HAIR SERUM FOR SCALP NOURISHMENT
Volume 14 | Issue 5

CONSUMPTION PATTERN OF ORGANIC FOOD AMONG WOMEN CONSUMERS OF PATNA SADAR
Volume 14 | Issue 5

Artificial intelligence in gynecologic and obstetric emergencies
Volume 14 | Issue 5

A NARRATIVE REVIEW ON USE OF HOMOEOPATHIC SIMILIMUM IN INATTENTIVE TYPE OF ATTENTION DEFICIT HYPERACTIVITY DISORDER.
Volume 14 | Issue 5

Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices

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Keywords:

Augmented reality, Marketing, Consumer engagement, Brand experiences, Purchase decisions, AR technology, AR campaigns, Consumer perception, Product evaluation, Decision-making, Brand recall, Brand storytelling, Brand authenticity, AR adoption barriers, Technical limitations, User experience, Privacy concerns, Ethical considerations, Opportunities, challenges, Successful AR marketing campaigns, Case studies, Best practices.

Mr. VIKRAM BAJAJ

Abstract

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and purchase decisions.

Issue

Volume 11, Issue 11 (2022 )

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