In an outset the article to delve in to the socio-economic dynamics of youth in Salem district, Tamil Nadu, bring together on the influence of gender, age, education, income, and occupation on philanthropic behaviour, particularly in relation to social media engagement. The findings highlight significant gender-based differences, with rural women primarily assuming caregiving roles, while urban men are more likely to engage in professional and public activities. Age-based distinctions reveal that the 20-24 age group, particularly in urban areas, is more involved in structured philanthropic efforts, whereas the 15-19 age group tends to focus on peer-driven or trending causes. Educationally, while urban areas have more graduates, rural areas show a higher percentage of postgraduates, suggesting the success of rural educational policies. Income analysis indicates that both rural and urban youth are predominantly in the lower- and middle-income brackets, with urban youth enjoying slightly better access to higher-income opportunities. Occupationally, students and professionals dominate both rural and urban areas, though rural areas have a higher proportion of homemakers. These findings underscore the importance of tailored policies and interventions to promote gender equality, educational access, and philanthropic behaviour across diverse socio-economic settings in both rural and urban areas.