The electric bicycle (e-bike) is a newly emerging transport option that brings several environmental and individual benefits. Consumer perception studies have pointed to the importance of consumer attitude and green perceptions in the adoption of green innovations. The purpose of this paper is to identify how users of shared e-bikes perceive the greenness of shared. Results showed that increasing age, higher perceived benefits, both subjective and descriptive norm in favour of e-bikes, and familiarity with e-bikes were positively related, whereas perceived barriers related to usability and safety were negatively related to the intention to buy an e-bike. Environmental factors, such as poor weather and road conditions, appeared as the strongest barrier against e-bike use for both e-bike users and nonusers.