This study explores the key determinants influencing online shopping behaviour among rural consumers, focusing on selected product categories. With the rapid expansion of e-commerce into rural areas, understanding the factors that shape consumer behaviour in these regions has become increasingly important. The research employs an empirical approach, collecting data through structured surveys and analyzing it using statistical tools to identify significant influences such as socio-economic factors, digital literacy, product trust, pricing, and logistical challenges. Findings reveal that accessibility, ease of use, and perceived value are critical drivers, while barriers include limited internet infrastructure and concerns about product authenticity. The study offers actionable insights for e-commerce platforms and policymakers to design targeted strategies that enhance rural consumer engagement and address existing challenges. These results contribute to the growing body of knowledge on rural consumer behaviour and support the development of inclusive e-commerce ecosystems.