Consumer Buying Behavior Patterns: Usability as a Success Factor in Technological Products

Authors

Dr. Vikas Dole Author
Dr. Manohar Karade Author
Dr. Suvarna Shinde Author

Abstract

A study of consumer behaviors to determine the importance of user-friendliness in the success of technological products. What do the consumers value more: user-friendliness or sophisticated product?

Published

2019-01-01

Issue

Vol. 8 No. 4 (2019)

Section

Articles

How to Cite

Consumer Buying Behavior Patterns: Usability as a Success Factor in Technological Products. (2019). International Journal of Food and Nutritional Sciences, 8(4), 1564-1568. https://www.ijfans.org/index.php/Journal/article/view/1149

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