Growth in Retail Marketing with the focus on FMCG Innovative Products in Rural India

Abstract

“Chalo Gaon” or “Go rural” is the slogan of marketing gurus after analyzing the increasing demand and socio-economic changes taking place in villages. Rural India is considered today as a huge storehouse of untapped marketing opportunities, by marketers. Marketers have realized the opportunity recently. Rural India today is considered to be an untapped market for most FMCG and also for consumer durables. Marketers including multi-nationals have started entering into rural market in a significant manner.