BIBLIOMETRIC ANALYSIS OF FACTORS INFLUENCING THE RETAIL INVESTOR'S ATTITUDES TOWARDS MUTUAL FUNDS USING SCOPUS DATABASE

Abstract

Previous research and industry trends have shown increasing preferences and likeliness on factors influencing the retail investor's attitudes toward Mutual funds. That is why; the primary objective of this study was to show the current state of scientific research regarding factors influencing the retail investor's attitudes towards Mutual funds. This paper employs the data extracted from the Scopus Database and has applied quantitative methods. For this purpose, a bibliometric analysis of the publications indexed in Scopus was conducted. This has analyzed the correlation between increases, coverage, overlap, dispersion, and concentration of documents. During this research process, a set of 163 articles and 48 different sources were obtained. We have concluded with the important keywords and other important things. The analysis part leads with the directions for future research.