Impact of COVID-19 on Digital Payment Adoption: A Case Study of Consumers and Retailers in U.P.

Authors

  • Vivek Sharma Author
  • Dr. Aamir Aijaz Syed Author

Abstract

This study examines the influence of the COVID-19 pandemic on the adoption and use of digital payment systems among consumers and retailers in Uttar Pradesh (U.P.), India. Using a mixed-methods approach, we surveyed 300 consumers and interviewed 50 small and medium-sized retailers across urban and semi-urban areas. The results show a significant acceleration in the adoption of digital payments during the pandemic, primarily driven by hygiene concerns, lockdown restrictions

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Published

2022-01-01

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Section

Articles

How to Cite

Impact of COVID-19 on Digital Payment Adoption: A Case Study of Consumers and Retailers in U.P. (2022). International Journal of Food and Nutritional Sciences, 11(11), 2543-2552. https://www.ijfans.org/index.php/Journal/article/view/12753