CONSUMER BUYING BEHAVIOUR OF ORGANIC FOOD IN KANCHEEPURAM DISTRICT

Abstract

Organic food market is not glowing and flourishing as it should have been because organic food products are exorbitant than non-organic food products. Organic food products are snobbish and selective not easily available in every grocery store. Companies are not spending much on marketing of these food products. As consumers are not aware about these organic products then how they will buy these products.