CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN CHENNAI CITY

Abstract

In the current context, e-retailing is growing substantially, and this has transformed tremendous changes in the last few years. The volume of transactions made electronically through e-commerce has increased due to the increase in wider usage of the internet and technology. The psychological state of consumers when making online purchases is referred as their attitude toward online purchasing. As a result, the majority of retailers use the internet to promote their goods and services in order to attract and target new consumers. The purpose of this research is to understand out how consumers feel about online shopping. This study is based on primary data acquired using a questionnaire and the data were analyzed using a range of statistical techniques such as percentage, factor, and ANOVA analyses to determine the factors that influence consumer attitude toward E-Retailing.