PRODUCTION AND CONSUMPTION PATTERN OF MANGO MARKETING ALONG WITH PROBLEMS FACED BY THE FARMERS

Abstract

India is still primarily an agricultural nation today. It is reliant on the production of flowers, fruits, and vegetables. Mangoes are one of the fruits that contribute significantly to our nation’s economy. As a result, it is referred to as the "king of fruits." The current study aims to describe mango marketing and aspects like production, demand, mango variety, and exports that impact it. Mango marketing is influenced by a number of variables, including production, demand, mango variety, and export contribution. In terms of mango marketing, this essay conceptually explains the related variables.