DIGITAL MARKETING PRACTICES FOR AGRICULTURE PRODUCTS IN INDIA

Abstract

The article's main theme is how the internet and digitalization have fundamentally changed the globe. With the help of digital marketing, farmers can reach a larger audience of prospective customers and earn higher prices for their goods. It aids in the launch of new agribusiness enterprises. Due to the increasing literacy rate in rural areas and the development of agribusiness infrastructures, young farmers are eager to use digital marketing platforms. Farmers' mentalities are transformed via COVID-19, which pushes them to embrace digital marketing