A STUDY ON INFLUENCE OF NEWSPAPER ADVERTISEMENT IN PURCHASE DECISION IN KANYAKUMARI DISTRICT

Authors

  • A.S. Sherlin Gershom Author
  • Dr. B. Nalatha Vijilin Author

Abstract

The main of the study is to study the influence of newspaper advertisement in purchase decision and study the impact of Newspaper Advertisement in general. The study is an empirical research based on the survey method

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Published

2022-01-01

Issue

Vol. 11 No. 12 (2022)

Section

Articles

How to Cite

A STUDY ON INFLUENCE OF NEWSPAPER ADVERTISEMENT IN PURCHASE DECISION IN KANYAKUMARI DISTRICT. (2022). International Journal of Food and Nutritional Sciences, 11(12), 16838-16848. http://www.ijfans.org/index.php/Journal/article/view/14196