A STUDY ON IMPACT OF NEWSPAPER ADVERTISEMENT ON CONSUMER BEHAVIOUR IN KANYAKUMARI DISTRICT

Authors

  • A.S. Sherlin Gershom Author
  • Dr. B. Nalatha Vijilin Author

Abstract

The main aim of the study is to study the impact of Newspaper Advertisement on consumer behaviour and identify the positive and negative influence of newspaper advertisements. The relevant information for this research was gathered from both main and secondary resources.

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Published

2022-01-01

Issue

Vol. 11 No. 11 (2022)

Section

Articles

How to Cite

A STUDY ON IMPACT OF NEWSPAPER ADVERTISEMENT ON CONSUMER BEHAVIOUR IN KANYAKUMARI DISTRICT. (2022). International Journal of Food and Nutritional Sciences, 11(11), 16717-16724. http://www.ijfans.org/index.php/Journal/article/view/12281