Vol. 11 No. Special Issue 5 (2022)

Articles

• Exploring the Perceptions of customers: The Impact of Phygital Retailing on Customer Satisfaction in the Retail Industry

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3Sameer Taufeeq 4, Mr.Vamsi Ammisetti 5 (Author)

  379-400

• Uniting Against Online Frauds: Public Perspectives on the Role of Government, Businesses, and Individuals

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3Mr. Rama Krishna 4, Mr. Vamsi Ammisetti 5 (Author)

  401-432

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• The Power of Personalities: Examining the Role of Celebrity Characteristics in Driving Charitable Giving from a Donor's Perspective"

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3 (Author)

  433-448

• The role of Artificial intelligence (AI) in enhancing the sustainability of humanitarian medical supply chains -Entrepreneurs’Perception.

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3M. Jaswant Reddy 4, K Deepthi (Author)

  449-464

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• Examining Public Awareness, Knowledge, and Perceptions of Green Firecrackers in Vijayawada"

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli3, Ms.C.Madhulika4, Mr. N.Yuktesh5 (Author)

  467-477

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• "Deciphering the Influence: Examining the Mediating Effect of Viewer Perception in the Relationship between Advertising Semiotics and FMCG Buying Behavior"

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3, Mr. Sameer Taufeeq4, Mr. Vamsi Ammisetti 5 (Author)

  478-506

• "Entrepreneurial Perspectives on Benefits, Risks, and Challenges of Crowdfunding Platforms among Startups in Hyderabad"

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3 (Author)

  507-521

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• A study on perception of the public towards lockdown to control covid-19, Guntur, Andhra Pradesh

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3Mr. K. Maruthi Nagarjuna4, Mr.Govardhan sai5 (Author)

  522-536

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• Socio-Technical Factors Influencing the Management and Sustainability of Digital Transformations in the Healthcare Industry: Perspectives of Physicians and Nurses

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3Sai Sameer 4, Rana Prathap 5 (Author)

  537-550

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• Integration of Sensing Holes and Energy Depletion with Time Windows in Wireless Sensor Networks

  K SureshKumar (Author)

  551-566

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• INFLATED 3D CONVNET FOR DETECTION OF SIGN LANGUAGE

  Sridevi Sakhamuri1, D Chandana2, M Tushara3, A Ramya Sri4 (Author)

  567-575

• National Highway Toll Fare Estimation Using Polygon Bound Through Web Scraping

  1 Redrouthu. Jahnavi, 2Jetti. Gayathri Lakshmi, 3Chintada. Hemanth Sai, 4Dwarampudi. Sri Rama Krishna Reddy, 5Dwarampudi. Vijaya Sree Sai Reddy, 6Jonnalagadda. Surya Kiran (Author)

  576-583

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• Sentiment Analysis Using Machine Learning in Twitter: A Web-Based Approach for Real-time Emotion Detection

  A Jaswanth Kiran 1*, K Nithin 1*, B Raviteja 1*, M Ajay Bhavani 1*, Dr M Kavitha 1, M Kalyani 2 (Author)

  584-590

• Email Spam Guard Using Machine Learning and Deep Learning Algorithms

  I Veda Sai Priya 1*, Y Rohita Lakshmi Vasavi 1*, G Venkata Naga Sai Indu Priya 1*, P Anisha 1*, Dr M Kavitha 1, M Kalyani 2 (Author)

  591-600

• Intelligent-Breast Abnormality Detection (I-BAD) framework and Risk Classification using Machine Learning Techniques

  Dr M Kavitha 1, M Kalyani 2 (Author)

  601-611

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• Stress Detection using Naive Bayes and Decision Tree Classifiers

  N Krishna Chowdary 1* Pathuri, Shaik Rasool Basha 1*, Taraswi Jampana 1*, Vishnu Sathvik Reddy 1*, Meghanadh Reddy 1*, Dr M Kavitha 1 (Author)

  612-618

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• STUDENT AND MANAGEMENT ACCESS SYSTEM

  J Rajasekhar1, Ch Bhupati2, K Krishnaveni3 (Author)

  619-627

• IOT BASED SECURITY AND PRIVACY IMPLEMENTATION IN SMART HOME

  J. Rajasekhar1, T. Thanusha1, G. Naga Jyothi1, K. Tejaswi1 (Author)

  628-637

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• INTERNET OF THINGS-BASED CROP HEALTH MANAGEMENT

  J Rajasekhar, CH Bhupathi, Tiruvaipati Dolika Sreelalitha, M Vishnu Vardhan Reddy, S N Kalyan Srinivas (Author)

  638-646

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• IOT BASED WASTE MANAGEMENTSYSTEM

  J. Rajasekhar1, N. Srinivasulu1, K Surendra1, P. kowshik 1, G. Kedarnath1 (Author)

  647-652

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• Ensuring Data Integrity and Security in Cloud Computing: A Survey

  Puvvada Nagesh, N. Srinivasu, G. Siva Nageswara Rao (Author)

  653-657

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• Cloud Virtual Machines: State-of-the-Art and Future Directions - A Survey

  Puvvada Nagesh, N. Srinivasu, G. Siva Nageswara Rao (Author)

  658-662

• A Comprehensive Survey of Green Computing Practices and Technologies

  Puvvada Nagesh, N. Srinivasu, G. Siva Nageswara Rao (Author)

  663-667

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• AComparativeStudyofFederatedLearningFrameworkstoFlowerFrameworkSinganamalla. JayaMohnish

  Kota.Venkata Narayana, Thatavarti.Satish, Gandra.ShivaKrishna, Jonnalagadda.SuryaKiran (Author)

  668-676

• ECOLOGY IN INDIAN ENGLISH DRAMA: A CRITICAL ANALYSIS

  Chitra Bajpai (Author)

  677-684

• INDENTURED MASCULINITY: A STUDY OF INDIAN EXPERIENCE IN COLONIAL NATAL

  Shivangi Gautam (Author)

  685-690

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• Study On Fungal Diversity In Different Pond Water Of Durg, Chhattisgarh, India

  Arpan Dey, Viswa Prakash Roy (Author)

  691-696

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• महाविद्यालयों में अध्ययनरत् प्रशिक्षार्थियों के नैतिक मूल्यों का उनके सामाजिक सामंजस्य एवं व्यवहार विचलन पर प्रभाव का अध्ययन

  शोधार्थी (श्रीमति) संगीता शराफ (Author)

  697-705

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• THE STUDY OF THE IMPACT OF LANGUAGE CONTACT ON PHONOLOGICAL SYSTEMS

  P.N.Sanesar (Author)

  706-712

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• योग एवं ध्यान का छात्रों के रुचि एवं मूल्यों पर प्रभाव का अध्ययन

  राजेश कुमार सिंह, प्रो. (डॉ.) परविंदर हसंपाल (Author)

  713-721

• LADAKH: POLICY REQUIREMENTS OF A HISTORICAL AND UNIQUE DEMOGRAPHIC REGION OF BHARAT

  Sonali Chitalkar, Vimlok Tiwari, Meena Kumari (Author)

  722-728

• EMPOWERMENT AND HEALING THROUGH RESTORATIVE JUSTICE: A PATHWAY FOR VICTIMS OF CRIME

  Ms. Nilakshi, Mr. Shubham Srivastava, Mr. Abhishek Jaisawal, Mrs. Reeta (Author)

  729-739

• AN EXTENSIVE REVIEW HIGHLIGHTING THE DIVERSE APPLICATIONS OF FUZZY SET THEORY WITHIN THE FIELD OF ENVIRONMENTAL ENGINEERING, EMPHASIZING ITS ROLE IN ADDRESSING COMPLEX AND UNCERTAIN PROBLEMS IN VARIOUS ENVIRONMENTAL SYSTEMS

  Arif Khan, Poonam Khan, Payal, Abhishek Kumar Jain, Shailendra Kumar Bohidar*, Radha Krishnan (Author)

  740-748

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• Determinants of Dietary Outcome: Revisiting Dietary Principles of Āyurveda

  Dr. Tushar Midha, Dr. Arvind Kumar, Dr. Shiv Prasad Dwivedi, Dr. Devendra Singh, Dr. Renu, Dr. Jagannath Keshav Haryan, Dr. Tejaswini Jagannath Haryan (Author)

  757-767

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• Mapping the Implementation of the National Food Security Act2013 In Ensuring Food Security in Sikkim

  Dr Sonam Yangchen Bhutia (Author)

  749-756

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• Advanced Nanotechnology and Physical Processing Technologies for Enhancing Food Nutrition and Functional Food Development

  Praveenakumara A Valmiki (Author)

  757-762

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• AN EMPIRICAL STUDY ON IMPACT OF PEDAGOGY ON EFFECTIVE TEACHING

  *Dr. KVB Ganesh ** Dr. VS Prasad Kandi ***Dr. M.S.Narayana (Author)

  1-10

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• BRAND LOYALTY AND THE CROMPTON OZONE DESERT AIR COOLER – A CUSTOMER SATISFACTION STUDY

  1.Sukhavasi Santha Kumari, 2 J. Robert Edwin Chester, 3. B. Balanagalakshmi (Author)

  11-15

• Impact of Organizational Resources on E-Commerce Skills

  1.SukhavasiSanthaKurmari2B.BalanagaLakshmi 3Dr. M. Subramanyam (Author)

  16-22

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• THE EFFECT OF FINANCIAL DETERMINANTS ON ORGANIZATIONAL PERFORMANCE: A STUDY ON INDIAN IT FIRMS

  Sukhavasi Santha Kumari, D. Sai Basivi Reddy, M. Manikanta Sai, K. Tarun Kumar Reddy (Author)

  23-31

• CUSTOMERS AWARENESS FOR THE IMPLEMENTATION OF FINTECH IN THE FINANCIAL SECTOR - WITH SPECIAL REFERENCE TO RAJAVARAM, ROWTHULPUDI MANDAL, KAKINADA.

  Sukhavasi Santha Kumari, J. Robert Edwin Chester, Amisha Pandey, Sravya Tirumala Gudimella (Author)

  32-38

• A STUDY ON INDIAN TELECOMMUNICATION INDUSTRY – AN OVERVIEW

  Sukhavasi Santha Kumari, M. Subramanyam, Nagala Shyam Venkata Nooka Raju, Putta Hema Reddy (Author)

  39-48

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• Housing Finance in India: A Comprehensive Analysis of Evolution, Trends, and Growth Drivers

  *Dr. P.Krishnapriya, **Dr.KVB Ganesh, **Dr. K. Anusha (Author)

  49-56

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• The Future of Logistics: Trends, Impacts, and Recommendations

  *Dr. P.Krishnapriya, **Dr. K. Anusha, **Dr. S. Poojitha (Author)

  57-63

• Industrial Distress and Revival Strategies: A Comprehensive Study of Measures for Ailing Companies

  *Dr. P.Krishnapriya, ** Dr. Durga Prasad Navulla, ** Dr. RSV Rama Swathi (Author)

  64-71

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• SUPPLY CHAIN STARTUPS IN INDIA: A DESCRIPTIVE STUDY

  *Dr.P.Krishnapriya, **Dr. B. Giri Murugan, **Dr. Praveena Devi (Author)

  72-78

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• Revolutionizing Finance: The Fintech Frontier in India

  Dr. P.Krishnapriya, **Dr. K. Anusha, **Dr. S. Poojitha (Author)

  79-87

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• ROLE OF TRANSPORTATION TELEMATICS IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN INDIA

  *Dr.P.Krishnapriya, **Dr. B. Giri Murugan, **Dr. Praveena Devi (Author)

  88-93

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• THE IMPACT OF IT INNOVATION ON LOGISTICS AND SUPPLY CHAIN MANAGEMENT EFFECTIVENESS

  *Dr.P.Krishnapriya, **Dr.Praveena Devi, **Dr. B. GiriMurugan (Author)

  94-101

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• IMPACT OF MARKETING PERSPECTIVE ON PROFITABILITY OF BROILER POULTRY INDUSTRY – A MODERATION ANALYSIS

  1Dr. Sabbineni Poojitha, 2Dr. K. Anusha, 3Sanga Phanindra, 4Bhimana Sai Varun (Author)

  102-107

• AN ANALYSIS OF STRATEGIES, OPPORTUNITIES, AND CHALLENGES RELATED TO RURAL MARKETING IN INDIA

  1Dr. Sabbineni Poojitha, 2Dr. P. Krishna Priya, 3Mirza Aman, 4Dr. KVB Ganesh (Author)

  108-116

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• A BRIEF HISTORY OF SOCIAL MEDIA MARKETING STRATEGIES

  Dr. Sabbineni Poojitha, Dr. K. Anusha, Dr. P. Krishna Priya, Mirza Aman (Author)

  117-123

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• CSR AND CORPORATE BRAND IMAGE: EMPLOYEE FAITH PLAYS A MEDIATING ROLE

  Dr. Sabbineni Poojitha, Dr. K. Anusha, Mirza Aman, Narasimha Reddy Kanakara (Author)

  124-129

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• CONSUMER STAPLES: AN IN-DEPTH LOOK AT THE FMCG INDUSTRY

  Dr. Sabbineni Poojitha, Dr. N. Durga Prasad, Tadi Vijay Narayana, Kollipara Divya Lahari (Author)

  130-134

• GREEN HUMAN RESOURCE MANAGEMENT: NURTURING SUSTAINABILITY IN THE WORKPLACE

  Dr. Sabbineni Poojitha, Mirza Aman, Vanukuri Venkata Subbareddy, Krish Jain (Author)

  135-140

• Examining the issues that broiler poultry farmers face as well as the production and consumption trends of broiler meat.

  Dr. Sabbineni Poojitha, Dr. P. Krishna Priya, Meda Abhishiktha, Rohit Sirigiri (Author)

  141-147

• Toxic leadership: A true Menace for the organization

  Dr. R.S.V. Rama Swathi1, Dr. Krishnamurthy Naidu2, V.Bhavya3, Y. Gayathri Manasa4 (Author)

  148-156

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• Inter-Team Rivalry in the Hospitality Industry: An Investigation of Its Impact on Organizational Performance and Individual Productivity

  Dr. R.S.V. Rama Swathi1, Dr. K. Anusha2, Y. Vaishnavi3, M. Yashwanth4 (Author)

  157-163

• The Role of Emotional Capability as a Determinant of Organizational and Individual Performance in the IT Sector

  Dr. R.S.V. Rama Swathi1, Dr. K. Anusha2, Inturu Hymapriya3, V. Pravallika4 (Author)

  164-168

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• The Future of Higher Education: AI and IT Competency Models in University 4.0

  Dr. R.S.V. Rama Swathi1, P. Yaminikrishna2, K. Sree Vidhya3, P. Gayathri4 (Author)

  169-175

• Exploring the Impact of Artificial Intelligence on Employee Engagement and Well-being in the Banking Industry

  Dr. R.S.V. Rama Swathi1, Dr. K. Anusha2, Y. Vaishnavi3, M. Yashwanth4 (Author)

  176-180

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• Marketing and Customer Engagement in Mass Customization

  Dr. R.S.V. Rama Swathi1, Dr. K. Anusha2, Inturu Hymapriya3, V. Pravallika4 (Author)

  181-188

• GENDER EQUALITY IN ENTREPRENEURSHIP - SKILLS FOR YOUNG WOMEN ENTREPRENEURS

  *Dr.B.Girimurugan, **Dr.S.Geetha, **Dr.N.Jeganathan (Author)

  189-197

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• THE IMPACT OF CYBER SECURITY ON E-BANKING SERVICES

  *Dr.B.Girimurugan, **Dr.B.Ragul Gandhi, **Arunsiva. R (Author)

  198-208

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• BANKING FOR ENTREPRENEURIAL DEVELOPMENT

  *Dr.B.Girimurugan, **Dr.N.Jeganathan, **Dr.S.Geetha (Author)

  209-214

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• PERCEPTION OF EMPLOYEE COMPETENCY VARIABLES TOWARDS EMPLOYEE JOB PERFORMANCE–AN ANALYTICAL APPROACH

  *Dr.B.Girimurugan, **Dr.V.Rajeswari, **Dr.T.Malathy (Author)

  215-221

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• INVESTMENT PATTERN AND INVESTMENT DECISION MAKING FACTORS OF INVESTORS AND THEIR LEVEL OF SATISFACTION ON ADVISORY SERVICES WITH SPECIAL REFERENCE TO ERODE DISTRICT

  *Dr.B.Girimurugan, **Arunsiva. R, **Dr.B.Ragul Gandhi (Author)

  222-230

• Problem Analysis in Translating a Story

  Subhakara Rao Gattupalli (Author)

  231-236

• Gender Perspectives of Kavita Kane in the novel Sita’s Sister through the Character of Urmila

  Subhakara Rao Gattupalli (Author)

  237-242

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• Impact of Digitalization of “Agriculture Marketing in India

  1Dr.Vahed Shakeel Ahammad, 2BODDU SHIRISHA (Author)

  243-248

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• “DIGITAL WALLETS AND THE EVOLUTION OF PAYMENT SYSTEM”

  1Dr.Vahed Shakeel Ahammad, 2K.Rajarajeswari (Author)

  237-242

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• “THE PSYCHOLOGICAL EFFECTS OF SOCIAL MEDIA PLATFORM USE ON ADOLESCENT”

  1Dr.Vahed Shakeel Ahammad, 2Dr.NSVN.Raju, 3DAMPANABOINA SHIVARAJB (Author)

  255-260

• "Impact of Tobacco Ban on Smoking Prevalence and Related Health Outcomes"

  1Dr.Vahed Shakeel Ahammad, 2Dr.NSVN.Raju, 3Gunduluru Khalid (Author)

  261-267

• “Socio-Economic & Educational conditions of Muslim Minorities in Andhra Pradesh State: with special reference to Selected Districts of Costal Andhra & Rayalaseema Regions”

  1Dr.Vahed Shakeel Ahammad, 2Dr.NSVN.Raju (Author)

  268-274

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• Attack Detection using Deep Learning-Based Feature Selection with Improved Convolutional Neural Network

  *K. V. Prasad1, Krishna Chaitanya Atmakuri2, N.Raghavendra Sai3, Pavan Kumar Ande4, Moulana Mohammed5 (Author)

  275-286

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• Blockchain-Assisted Privacy-Preserving Intrusion Detection for Secured Metaverse

  *K. V. Prasad1, Krishna Chaitanya Atmakuri2, N.Raghavendra Sai3, Pavan Kumar Ande4, Moulana Mohammed5 (Author)

  287-298

• Enhancement of Intrusion Detection System using Machine Learning

  *K. V. Prasad1, Krishna Chaitanya Atmakuri2, N.Raghavendra Sai3, Pavan Kumar Ande4, Moulana Mohammed5 (Author)

  299-315

• Security-Based Blockchain System: Privacy and Authorization Mechanisms in Real-Time Applications

  *K. V. Prasad1, Krishna Chaitanya Atmakuri2, N.Raghavendra Sai3, Pavan Kumar Ande4, Moulana Mohammed5 (Author)

  316-327

• Covid-19 Detection in X-Ray Images UsingDeepLearningAlgorithms

  Anusha Marouthu1, SireeshaMoturi2, Srikanth Vemuru3 (Author)

  328-338

• Fundamental Analysis to Prediction of a Company Shares

  Anusha Marouthu1, Mr.K.Pawan Kumar2, Srikanth Vemuru3 (Author)

  339-344

• Speech-to-Text and Text-to-Speech Recognition

  Dr. M. Anusha1, K Pavan Kumar2, Srikanth Vemuri3, V. Madhusudhana Reddy4, T. Vaishnavi4 (Author)

  345-357

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• Engineering students’ perception towards Usage, challenges and risks associated with ChatGPT

  Dr.B.Kishore Babu1, Dr K Soujanya2, Dr Daniel Pilli 3ANISETTY VENKATA SRI NAGA SANDEEP 4, KTVS KRISHNA PAVAN 5 (Author)

  358-378

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