Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices. IJFANS [Internet]. 2022 Jan. 1 [cited 2026 Aug. 12];11(11):4337-45. Available from: https://www.ijfans.org/index.php/Journal/article/view/12076