Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices

Authors

  • Mr. VIKRAM BAJAJ Author

Abstract

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and purchase decisions.

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Published

2022-01-01

Issue

Vol. 11 No. 11 (2022)

Section

Articles

How to Cite

Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices. (2022). International Journal of Food and Nutritional Sciences, 11(11), 4337-4345. https://www.ijfans.org/index.php/Journal/article/view/12076