Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 11, p. 4337–4345, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/12076. Acesso em: 12 aug. 2026.