Analytical study of Emerging models of Predictive measurement of Advertising Effectiveness for Consumer Durables in India. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 9, p. 3921–3930, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/10131. Acesso em: 13 aug. 2026.