Analytical study of Emerging models of Predictive measurement of Advertising Effectiveness for Consumer Durables in India

Abstract

Advertising is a vital aspect of any marketing campaign, and its effectiveness plays a critical role in influencing consumer choice and action. Advertising is designed to influence consumer behaviour in several ways. First, advertising creates awareness of a product or service, which increases consumer knowledge of a brand. Second, advertising builds brand loyalty by creating a positive perception of a brand in the minds of consumers.