DIGITAL MARKETING-A VIRTUAL SUPRESSION OF TRADITIONAL MARKETING

Abstract

The digital revolution has shaken marketing fundamentally, offering clients greater worth transparency and occasionally even the chance to set the price. The introduction of "online purchasers" is the single most significant change in digital marketing. People are altered by technology. Digital technology is altering how customers interact with markets and products. Customers themselves are being reprogrammed in addition to our systems. The study of digital marketing and its impact on customers is the main topic of the current paper.