CONSUMER BEHAVIOUR & PERCEPTION TOWARDS LIC FEMALE AGENTS- AN EMPIRICAL STUDY

Abstract

Insurance is an essential component of any effective risk management strategy in any nation. There is always the potential for adverse outcomes in our life. Businesses and people alike can purchase a wide range of goods from the various insurance companies in order to protect themselves from potential dangers and safeguard their financial well-being. In addition to this, they play a significant role in the process of financial intermediation within a country and serve as a source of long-term money for the purpose of constructing long-term projects and infrastructure. As a result of their involvement in the financial markets, they contribute to the consolidation of those markets by helping to smooth out any swings that may occur. Insurance is a social mechanism that can lessen or even eliminate the danger of suffering a loss to one's life or one's possessions. The aim of this research is to analyse consumer’s behaviour & perception towards LIC female agent & to discuss LIC female agent scenario towards purchasing policies.