CONSUMER SATISFACTION ON GREEN MARKETING AMONG COLLEGE TEACHERS IN KANNIYAKUMARI DISTRICT

Abstract

Green revolution, going green, environment protection, sustainable life style, sustainable development, protecting earth and many more have become natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. Environmental protection is highly necessary. Everyone believes a green life is a better and healthier life for present and future generation it has a positive impact on environmental safety. Green marketing is not just an environmental safety. Green marketing is not an environmental protection tool but also, a marketing strategy.