A Study on the Impact of Psychological Factors on Consumer Behavior

Abstract

This Paper explores the factors influencing customer behavior, focusing on decision-making and purchasing. It highlights the "why" and "how" of consumer behavior, a fusion of psychology, behavioral science, and consumer marketing methods. The study highlights the importance of understanding consumer behavior in modern society, as it is deeply ingrained in our daily lives. It also addresses challenges in identifying unique consumers due to their diverse characteristics.