THE IMPACT OF DIGITAL PAYMENT SYSTEMS ON SMALL RETAIL BUSINESSES IN RURAL KARNATAKA

Abstract

Abstract: This study comprehensively examines the transformative role of digital payment systems in empowering small retail businesses in rural Karnataka. It delves into the patterns of adoption, the challenges encountered, and the resultant opportunities, shedding light on the profound impact on operational efficiency, financial inclusion, and overall business growth. Drawing on extensive primary research, case studies, and secondary data, this paper offers valuable insights into the trends shaping digital commerce and provides actionable recommendations to bridge existing gaps. The findings underscore the potential of digital payments to drive inclusive economic development in rural settings.