ADOPTION OF DIGITAL MARKETING TRANSFORMATION PRACTICES FOR PROMOTION OF MSMES DURING THE COVID-19 PANDEMIC INDIAN PERSPECTIVE

Abstract

Every aspect of people's lives has been altered by the Covid-19 pandemic since it first appeared around the turn of the year 2020. Health protocol implementation must become not only mandatory but also fashionable, thus the community must take the lead in this shift. It's no secret that online shopping is one of the most popular new trends among consumers. Small and medium-sized companies (MSME) in India might take advantage of this opening to expand and keep going strong despite the widespread spread of the deadly COVID-19 virus. Thus, education in digital marketing is crucial for those working in the MSME industry