A STUDY ON ADVERTISING EFFECTIVENESS OF RKG GHEE

Abstract

This study seeks to demonstrate the advertising simultaneously on consumer’s purchasing behaviour. It requires several months to accumulate data and information through questionnaire which are the primary basis of this study work. This study also found that advertising is much more effective. Advertising is a prominent feature of modern business operations. One can encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet, or even simply while walking down the street, as advertisement has a stimulating influence on purchasing behavior of the customer. The role of this mass mode of communication in creating brand loyalty.