IMPACT OF CHILDREN PESTER ON PARENTS’ FOOD PURCHASE BEHAVIOUR IN HYDERABAD AND SECUNDERABAD ”

Abstract

This research is to observe on the childrens’ pesture on parents and their buying behaviour. The manufacturing companies of kids items, target their sales through the children. This research article is based on such study on food eatery items, where the purchase decision is influenced by the bond between the parents and the children. The study is being conducted on 104 sample of children and restricted only to food items buying decision. Appropriate statistical tool has been applied and end results have be drawn on the sample. A demographic, gender, female parent income levels are some of the variables considered for the study.