Understanding the Factors Influencing Online Food Delivery Service Usage in Urban India: A Survey-Based Research

Abstract

Abstract: This research paper aims to understand the factors influencing online food delivery service usage in urban India, addressing a significant gap in the existing literature. The research objectives encompassed examining the demographic and socio-economic characteristics of users, identifying the key factors influencing their usage patterns, and exploring the interplay between these factors. To achieve these objectives, a cross-sectional survey was conducted among 1,000 urban Indian residents, collecting data on demographics, socio-economic status, and factors influencing usage.